See my works
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See my works -
Serviceplan Germany /GAMESCOM 2021 - CAMPAIGN
TASK: Create a campaign that redefines the “Heart of Gaming” after the 2-years pandemic break.
IDEA: The people that make the Gamescom the Heart of Gaming.
My approach: a modern, abstract illustration style that unites the different gaming subcultures in one visual.
DROPBOX 2018 - LET THEM NOT FORGET
VML Hungary / Truth DELIVERY 2024
BUD-ART.PEST 2016 - APP CONECEPT DESIGN ANIMATION
TASK: Create a concept to experience Budapest´s art in a new way.
IDEA: Form follows mood: Creating an App that analyzes your current mood and guides you directly to perfectly matching art.
K&H Bank / Mobil Bank 2023 - App Store Image Design
HE!P MAP 2018 - SHOWING THE PLACE WHERE YOU CA NFEEL AT HOME
SERVICEPLAN 2022 - SOCIAL MEDIA PLATFORM IDENTITY
Corporate identity for Serviceplan Social Media platform.
My approach: young, vibrant, fresh and colorful.
UGLY 2022 - ILLUSTRATION DESIGN FOR UGLY CHRISTMAS SWEATSHIRT
Ugly Christmas sweatshirt design for 2022.
I created this illustration just for fun in my free time.
Hello! Nice to see you here!
Henriett Rácz – Art Director & Creative Mind
I’m Henriett Rácz, a Hungarian Art Director who graduated from Miami Ad School in Berlin. I’ve always had a knack for two things: coming up with ideas and working tirelessly to bring them to life. That’s what led me to study at Miami Ad School, where I honed my creative skills and developed my craft.
Throughout my journey, I’ve had the opportunity to work with amazing teams at Y&R Prague, Ogilvy & Mather Frankfurt, MullenLowe Paris, and currently at Serviceplan Köln. Each of these agencies—apart from my current one—helped deepen my passion for advertising, which has always felt like my true calling.
In this industry, I get to flex my creative muscles every day, crafting ideas and turning them into real, tangible work. I thrive on collaboration with inspiring minds who share a drive to push boundaries and aim higher with every project. That mindset has helped me earn recognition from prestigious awards like D&AD and The One Show.
Have a break…
On weekends, I enjoy eating healthy superfoods, going for a jog, spending time with friends, and relaxing with my Hungarian Vizsla, Saba. That pretty much sums up the good life for me.
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“Let them not forget” - Dropbox Paper
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“He!p Map” Print Campaign
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“Pantone All the colours in nature”
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WWF “Where is the blue whale?”
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LGBT ” labels are for clothes only”
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“ He!p Map”
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heniracz@gmail.com
Mobile: +36 30 491 4996
© 2025 Henriett Racz All Rights Reserved